🧠 Most people think SEO is just keywords. It’s not

Here’s what actually happens when someone uses a search engine:

➖ Crawling – Bots scan websites to find content

➖ Indexing – That content is stored and organized

➖ Understanding – Search engines interpret what each page is about

➖ Ranking – Algorithms decide which pages are most relevant

➖ Display – Results appear in order of usefulness

As an SEO specialist, my job is to make sure websites are crawlable, structured, and optimized to show up where they should. That includes technical, on-page, and off-page improvements.

SEO isn’t luck. It’s execution backed by strategy and data.